SPECIALS

Paper has value, it's human and personal and delivers your ideas in the best possible way.

We hope these sale items stimulate ideas you may have on how to use printed material for your next project, personal or business. We specialize in small quantity orders and give them the same consideration offered to large runs. Delivery time is typically 2-3 working days.  We accept most electronic format.  Proofs are included..

Save travel time and avoid the need to wrestle with the shopping crowd. You can make copies at Sonora Press. $0.10 B&W & $0.25 color. Paper included. We are located just off 108 at 16040 Via Este Rd. 532-4202.

Best regards,

The Staff of Sonora Press, Inc.

 

Read about the new USPS Direct Marketing Program (rates as low as $0.18.5 or watch a video )

WHICH MEDIUM BEST FITS YOUR BUSINESS? PRINT, MAIL, ELECTRONIC?
Exposed to 2,904 media messages on average people pay attention to 52 of them. Positively remember 4 of them.

Newspapers offer quick turnaround and fairly broad reach but a short life span for your message. If someone misses an edition, they may miss your ad. If you use images in your ads, reproduction quality is lacking. Even with an insert, you compete with other ads. And cost? In a midsize market, $3,000 might get you a newspaper ad that is only 3 inches by 4 inches.

STRENGTH: Produced quickly. LIMITATIONS: Short life span. May miss your ad.  Poor reproduction quality. COST: For $3,000, you might get a 3” x 4” ad to run 15 times in a midsize market neighborhood paper.

With local free ad magazines, the cost may be low, but your ad can easily get lost among all the others. These publications typically have long lead times, which makes them less than ideal for quick announcements like sales. Your ad may appear next to other ads that may not suit your brand or image. The distribution of these publications is often limited and can be infrequent.

STRENGTH: Low Price. LIMITATIONS: Lots of “ad clutter.” Long lead times. Other ads may not suit your image. Frequency and distribution challenges.

Radio gives you a very broad reach, and depending on the program, your image could be enhanced. But radio ads during prime listening times can have limited availability. And the listenership of local radio has been impacted by the presence of MP3 players and satellite radio. As a result, you may need to increase your frequency to make an impression. And because of radio’s wide reach, you may be paying to talk to a lot of people who aren’t your customers. In terms of cost, in a midsize market $3,000 might get you a 60-second spot that runs twice a day, and you won’t know if your target is listening.

STRENGTHS: Broad reach. May enhance your image. LIMITATIONS: Good time slots have limited availability. Requires more frequency to be effective. Pay to reach a lot of people who aren’t your customers. Cost: In a midsize market, $3,000 could get you one 60-second spot that runs twice a day for a month.

Today, e-mail has become a popular choice. It’s another low cost option that’s quick to produce and get to market. Also, e-mail’s results are fast and easy to measure. But your message can be forgotten or deleted with the push of a button. Spam blockers may keep your message from even being delivered to the inbox. And standing out is a problem when your message is dumped into an inbox full of clutter.

STRENGHTS: Low cost. Quick to market. Fast measureable results. LIMITATIONS: The delete key. Spam blockers. Get lost in the clutter.

MAIL IS: Portable, Measureable, Tangible, Manageable highlight in yellow as the voiceover says each while “MAIL IS” scrolls down to each.

Consumers can save mail to read later, share it with others, keep mailed coupons on a refrigerator or in a purse – and then bring those coupons to your business so you know how effective your mailpiece was.

81% of recipients read or scan their mail, with over half reading catalogs and over 50% of consumers favoring mail for unsolicited promotions.

Mail can help get your message noticed and read. 81% of households say they read or scan their mail daily. 51% of households read catalogs. 54% of consumers favor Direct Mail for receiving unsolicited promotions from unfamiliar companies, compared to other media channels. Source: United States Postal Service®. 2010 Household Diary Study.

Direct Mail has directly influenced more consumers to make purchases than any other medium. In fact, 76% of consumers have purchased something, thanks to Direct Mail. That includes a whopping 75% of 25- to 34-year-olds. And guess which demographic is most likely to be influenced by Direct Mail? 18- to 24-year-olds. In other words, mail still cuts through the clutter and connects with young shoppers in today’s digital age.

DIRECT MAIL CAN AFFECT BUYERS IN A BIG WAY. 76% of consumers have been influenced to purchase by Direct Mail. 75% of 25- to 34-year-olds have made a purchase as a result of Direct Mail. Direct Mail connects with young buyers, with ages 18 to 24 influenced the most. Source: 2009 Channel Preference Study, ExactTarget.

When compared to other mediums, mail is personal – particularly when it comes from a local business. Three out of four people say they read mail from retailers. And the most dedicated readers are women age 35 to 49.

MAIL IS PERSONAL – CONSUMERS TAKE OWNERSHIP OF IT. 76% say they read Direct Mail from retailers. 86% women age 35-49 are the most dedicated Direct Mail readers. Source: Print in the Mix research summary of Vertis Customer Focus, Direct Marketing 2009: Retail.

Another point of note: Mail readership is growing. Most age groups are reading more often with the largest increase in retail Direct Mail readership among 35- to 49-year-olds.

Direct Mail readership has increased across most age groups. The largest increase for both has been in the 35-49 age group. Source: Print in the Mix research summary of Vertis Customer Focus, Direct Marketing 2009: Retail.

Mail drives a higher return on investment (ROI) than almost any other medium.

In fact, according to the Direct Marketing Association, every dollar spent on Direct Mail generates an average of $12.57 in sales.

Text Direct Marketing Association: Every dollar spent on Direct Mail returns $12.57 in sales. Source: The Direct Marketing Association, The Power of Direct Marketing, 2009-2010. comes onto screen as the voiceover says it.

And now let’s talk about Every Door Direct Mail – a great way to take advantage of the marketing power of mail. You can produce your mailpiece quickly, and your message gets right into consumers’ hands. They can read it on their own time, keep it for future use, and share it with others. Best of all: You could reach 100% of about

7,500 local neighborhood prospects near your business twice for about $3,000.

Every Door Direct Mail. Can be produced quickly, sorted, and submitted for mailing by a printer. Gets right into the hands of your audience. Can be kept for future use and shared. Could reach 7,500 prospects close to your business twice for around $3,000.

Here’s the key benefit of Every Door Direct Mail and what sets it apart from traditional Direct Mail: It allows you to reach every address on one or more carrier routes without needing names or street addresses. The mail carrier simply drops your mailing in every mailbox in the area you select during the day’s mail delivery. And that means you no longer have the cost of printing names and street addresses on your mailpieces.

Key benefits of Every Door Direct Mail: AN EASIER WAY TO USE DIRECT MAIL. Simplified preparation. No need for names or street addresses. Save on printing costs.

Here’s an example of what you can send, a Standard Mail Flat. It can be anything from a large postcard to a brochure. A flat gives you plenty of space to stand out in the mailbox, include as much product info as you need, and even feature coupons. 

Maximum Dimensions: 15” long OR 12” high OR .75” thick. Minimum Dimensions: 11.5” long OR 6.125” high OR .25” thick appears on top of the example of the standard mail flat as the voiceover discusses this format of mail.

Businesses also have the option of choosing Every Door Direct Mail Retail – an even simpler, more cost-effective version of our Every Door Direct Mail service. Designed to give smaller businesses an easy, low-cost way to get your marketing message to a local audience, Every Door Direct Mail Retail doesn’t require a postage permit and has no annual postage-permit fees. Up to 5,000 Standard Mail flats can be dropped off at the local Post Office serving your targeted area. Just bring in your prepared and bundled mail, and we’ll deliver your mail pieces during regular mail delivery.

EDDM Retail. Simpler. More cost-effective. Easy. Low Cost. No postage permit required. No annual fees. Standard Mail® flats only. Up to 5,000 pieces accepted per day. Pay with cash, check, debit card, or metered postage.

When is EDDM not an appropriate option for businesses?
•    If you are planning to send bulk mail to an existing client list, this is not an appropriate option.
•    If your mail piece is letter-sized or postcard-sized it will not qualify.
•    If you are targeting businesses only, EDDM is not appropriate.
•    If you want to personalize your mail piece with the recipient's name, EDDM is not for you.
•    If your best customer-prospects are defined by specific demographics like income, age, gender, hobbies, political or religious affiliation then EDDM is not appropriate.

What are the restrictions?

What's the minimum? You have to mail to at least one carrier route as defined by the USPS.  A "carrier route" is essentially a sub-set of a zip code.  In most cases, a single carrier route will contain somewhere between 400 and 700 addresses.